Why Your Company Should Engage in Corporate Philanthropy Activities

Corporate philanthropy takes different forms including employees volunteering and financial contributions. Although a company spends money on philanthropic activities, they benefit it, employees and the community in different ways. Understanding the importance of corporate philanthropy enables a company to justify its expenses to investors and the upper management. 

Corporate Image

Once the community learns about the philanthropic activities of a company, it develops a positive impression towards it. The community will view the company favorably since it supports people who do business with it. In most cases, the positive image created by philanthropic activities encourages members of the community to use services of the company rather than those of its competitors. However, for the positive image to be maintained, philanthropic efforts have to be maintained, helpful and aimed at benefiting the recipients and not simply driving more business or sales to the company. Your efforts can be viewed by community members as self-serving when not done with a sincere, clear interest interests in your community as the motivation.

Community Benefits

Regardless of the motivation behind corporate philanthropy activities, specific organizations and the community that a company helps benefit from the activities. For instance, when a company offers financial support or grants, local organizations get access to programs and supplies that may have not been funded. When employees volunteer their time, organizations get the manpower that they would not have without this corporate philanthropy act. The entire community is strengthened by these benefits that recipients of philanthropic efforts receive. Some of the benefits of philanthropic activities include a cleaner community, improvement in the local economy and more opportunities for the residents.

Recruitment

When a company establishes itself as a philanthropic entity, it gets a potential edge when it comes to the recruitment of new employees. Most job seekers view financial giving or volunteerism as part of the culture of the company. As such, they are likely to view this as a positive aspect of the company. Potential employees that already work with charitable organizations or do volunteer work and other philanthropic activities personally are likely to be attracted to the company that has similar values. The philanthropic efforts of a company give it more points to add to its recruitment information.

Morale

Companies that emphasize volunteerism and public service are likely to realize a boost in employees morale. This is particularly the case when employees treasure the notion of giving back to their community. When employees work on a charity or volunteer project together, they know each other past their typical work scope. The work can even enhance teamwork on company projects. When employees are allowed to volunteer during work days, it shows them that their employer cares about their community. It also emphasizes the aspect of giving back to the community. 

Generally, corporate philanthropy is more than a corporate social responsibility act. It enables a company and its employees to interact with the community, identify its needs and make decisions on the basis of their urgency. It also creates a favorable image for the company among its publics while boosting morale of the employees.

This is one of the many sample articles from Bishop Writers that you will find online. For help in writing articles on philanthropy and other topics, get in touch with us via bishopwriters@gmail.com. You can also place an order for your content by filling the order form at the bottom of the homepage of our website.